Publishers Process

With the current state of the advertising economy, a number of web sites approached Media Two for help in selling their unsold advertising space. As an Advertising Agency, Media Two needed to only look out for its client's best interests. Therefore, Media Two spun off a new business called theAdAuthority.com. A sales force was hired in order to find new advertisers to fill web sites remnant space. This remnant space is being offered to new advertisers at a discounted rate with the understanding that it will only run when there is unsold space available. Learn more...

Process
Our sales force has an arsenal of advertisers who are interested in generating leads off of financial web sites. Your only job is to provide a visible place for these ads to be seen on your web site. You do not have to cold-call trying to sell your space. You do not have to beg clients for creative. You do not have to hound advertisers for payments. We want to do all of your advertising selling for you.

Your web site is only responsible for placing one line of code on your site. This code will randomly pull up different advertisers and their offers from our ad servers. If you use a banner delivery system (such as Double Click Dart or Tribal Fusion), our code is designed to work with those systems also.

theAdAuthority.com will supply creative and landing pages for all campaigns. Those pages and creative will be hosted on theAdAuthority.com's servers (so again, there is no upkeep for you at all).

Web sites may run banner ads, email sponsorships or direct email campaigns in order to generate leads for the advertiser. All creative must either come from the client, or be approved by the client. Telemarketing, co-sponsorship or other methods are not acceptable unless written approval is granted by theAdAuthority.com. Learn more...

Reporting/Tracking
We have the ability to email you traffic reports that will show clicks and impressions on a daily, weekly or monthly basis. Or we can set you up for access to our real-time database that allows you to view your traffic at your leisure. For tracking leads, we send you a daily lead file via email. The “lead” is the property of the paying advertiser, and the participating web site does not have ANY right to that information other than for billing purposes. Learn more...

Rates/Payments
All revenue generated is split 50/50 between us and the participating web site. We accept full responsibility for all payments - so there is no need for you to worry about collections.

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