- Click here to see what other web sites are taking advantage of theAdAuthority.com's advertisers!
- Click here to see what kind of advertisers would appear on your web site!
Publishers Process |
| Introduction With the current state of the advertising economy, a number of web sites approached Media Two for help in selling their unsold advertising space. As an Advertising Agency, Media Two needed to only look out for its client's best interests. Therefore, Media Two spun off a new business called theAdAuthority.com. A sales force was hired in order to find new advertisers (large and small) to fill web sites remnant space. This remnant space is being offered to new advertisers at a discounted rate with the understanding that it will only run when there is unsold space available. |
| Process theAdAuthority.com's sales force has an arsenal of advertisers who are interested in generating leads off of financial web sites. Your only job is to provide a visible place for these ads to be seen on your web site. You do not have to cold-call trying to sell your space. You do not have to beg clients for creative (or new creative). You do not have to hound advertisers for payments. All-in-all, we want to do all of your advertising selling for you. |
| Your web site (the hosting site) is only responsible for placing 1 line of JavaScript (or 2 lines of HTML) on your site. These 2 lines of code will randomly pull up different advertisers and their offers from our servers. If you use a banner delivery system (such as Double Click Dart or Tribal Fusion), our code is designed to work with those systems also. |
| theAdAuthority.com will supply creative and landing pages for all campaigns. Those pages and creative will be hosted on theAdAuthority.com's servers (so again, there is no upkeep for you at all). |
| Web sites may run banner ads (in almost any size - click here to see our recommended advertiser sizes), email sponsorships or direct email campaigns in order to generate leads for the advertiser. All creative must either come from the client, or be approved by the client. Telemarketing, co-sponsorship or other methods are not acceptable unless written approval is granted by theAdAuthority.com. |
| Reporting/Tracking theAdAuthority.com has the ability to email you traffic reports that will show clicks and impressions on a daily, weekly or monthly basis. Or, if you are interested, we can set you up for access to our real-time database that allows you to view your traffic at your leisure. For tracking leads, it’s a little more manual at this time. Upon a “lead” submitting their information, the form is set up to email the paying advertiser, plus, send a copy of the lead to theAdAuthority.com as well as a copy to the participating web site. This method will eliminate any question as to how many leads were generated. The “lead” is the property of the paying advertiser, and the participating web site does not have ANY right to that information other than for billing purposes. |
| Rates/Payments All revenue generated is split 50/50 between theAdAuthority.com and the participating web site. theAdAuthority.com accepts full responsibility for all payments - so there is no need for you to worry about collections. Checks are cut the first week of every month, and mailed immediately. If you have not received your check for the month by the 10th, please contact your local post office immediately. |