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Frequently Asked Questions Company InformationWho is theAdAuthority.com? theAdAuthority.com is a financial advertising network combining the effectiveness of our clients advertising efforts with the power of our established publisher list. When was theAdAuthority.com established? theAdAuthority.com began in St. Paul, Minnesota in January 2002, founded by Michael Hubbard and Jon Fawcett. General Information How do I contact theAdAuthority.com? The easiest way to contact us is emailing us at info@theadauthority.com or call us at 920.737.2074 How do you track statistics? Is reporting available? Statistics such as impressions and clicks are tracked with the powerful ad serving of AdJuggler™ by Thruport Technologies©. Custom reporting can be done, just give us a call. Advertiser Information What type of advertising types do you offer? Our primary type of advertising is on a CPL (cost per lead) basis. We also run CPC (cost per click) and CPM (cost per 1000 impressions). If you have another type that you are interested in, contact us. How does theAdAuthority.com define a lead? We define a lead as a person who submits their name, mailing address, phone number, and email address once within a 30-day period. In our network, every lead we generate for you is unique to your campaign. What sector(s) do you specialize? Currently our network consists solely in the financial arena. We have some of the most established publishers and advertisers in the Internet financial industry. What ad sizes do you accept? Our network accepts any ad size that is approved by the Internet Advertising Bureau. Our highest conversions consist of the 468x60, 120x600, PopUnders, Text ads, and Newsletters. Can you geo-target? theAdAuthority.com does have the capability to geo-target. We feel this increases CTR and conversion percentage, thus giving our advertisers the top leads in the industry. Publisher Information How do we as a publisher earn revenue in partnering with theAdAuthority.com? This depends on the advertising type you choose to accommodate. Each type is different, but generally we split the revenue 50/50. How can a web site determine how much money they will make from the network? We cannot determine exact revenue. What we can tell you is that the longer our publishers are serving theAdAuthority.com ads, the greater your revenue will be. We rotate our creative each & every month to ensure our ads do not get "stale". How do I display your network ads on my site? After your account is setup, we generate a few lines of ad code that you place into you web page where you would like the ad(s) to display. If you have questions, we have a support staff to assist you. When & how often to I get paid as a publisher? Checks are cut at the end of each month, and are mailed to you. Can I receive statistical report information from you? Upon account setup we will arrange general reporting sets to be emailed to you daily, weekly, or monthly. Custom reporting may be available upon request. What types of sites are involved in the network? Currently we are seeking sites offering financial-based content only. |
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